ATP to boost intra-African travel through capacity building

The Africa Tourism Partners (ATP) is set to pursue one honourable course that will boost intra-African travel through capacity building in trade, business partnership air connectivity and tourism.

Pursuant to this quest, the ATP will host its Africa Travel and Tourism Marketing Master Class and Business/MICE Travel Connection in Johannesburg from January 28-29 and on February 22, 2019 respectively with a view to cement ties and create more awareness for participation among African states. The African Tourism Board (ATB) is supporting the function as well.

These programs try to chart the course for implementing among the key action points that emanated from the first-ever Africa Travel and Tourism CEOs’ Dialogue on intra-Africa travel, held on the margins of ATLF 2018. This content of the forthcoming sessions have already been structured and made to provide Africa’ s tourism and travel sector new possibilities to create capacity, share insights and attract new businesses from sister countries, advancing the span of growing intra-Africa travel thereby.

Each scheduled program is a mixture of Africa Travel and Tourism Marketing Master Class, business-to-business meetings and networking sessions. With one of these initiatives, Africa Tourism Partners desire to bring managers of travel and tourism products together, destinations, hotels, conference centers, Travel Management Companies (TMC), Destination Management Companies (DMCs), Professional Conference Organizers (PCOs), African sellers and buyers from over the continent.

Participants will gain useful understanding of Africa travel market segments that could help them steer their organizations and businesses to greater heights.  “We shall share knowledge on doing tourism and travel business and opportunities in Africa, and how exactly to harness these in probably the most cost-effective way,” says Kwakye Donkor, CEO of Africa Tourism Partners.

“While previously intra-Africa travel products and facilities have catered for high-end business and leisure travelers, there’s more room for destinations now, facilities, products, buyers and suppliers to appeal to the middle to lessen end of the leisure and corporate travel market. That is because of growth in branded hotel developments, low-cost carrier, technological advancement, growing middle-class and much more segmented offerings,” he explained.

Both initiatives will undoubtedly be delivered by Africa Tourism and Travel professionals, practitioners and experts including Senior TCM Executives, Leading DMC Professionals, Chief of Convention Bureau Officers, Chief Marketing Officers, Key Accounts Directors and much more. The opportunities lie in learning along with exploring new prospects in today’s global disruptive and competitive tourism environment. These will undoubtedly be augmented by business-to-business to product/facility and meetings showcase sessions.

ATP is really a solution-driven Pan-African strategic marketing, brand management, MICE business development and advisory services company. As a ongoing company focusing on strategic marketing in the travel, tourism, hospitality, golf and aviation sub-industries, Africa Tourism Partners’ core regions of expertise are Strategic Marketing, Brand Management, Marketing and sales Representations, Staff Training, Capacity Building, Investment Facilitation services and MICE-E (Meetings, Incentive, Conferences, Exhibitions and Events).

Based in Johannesburg, South Africa, ATP has country offices and key partners in Angola, Botswana, China, Ghana, Nigeria, Rwanda, Singapore, Scotland, Tanzania, UK, Zimbabwe and USA.

Culled from Travelwire news