Photo News: NASHCO Hair Creativity Competition with Timeless Hair Extensions

To support and promote the hair extensions and braiding profession in Nigeria, the Nigeria Association of Hair Dressers, Barbers, and Cosmetologists (NASHCO) has launched the “NASHCO Hair Creativity Competition.”

This initiative, in partnership with the Japanese synthetic hair fiber giant Kaneka (formerly Kanekalon), aims to raise awareness of their hair extensions and products through styling competitions across 14 states in Nigeria.

Launched in 2023, the NASHCO Hair Creativity Competition seeks to enhance brand awareness and engage with stylists and marketers through workshops and contest events. This competition showcases popular African hairstyles using Kaneka hair fiber products, which are the official hair of the event nationwide.

Kaneka, renowned for its high-quality synthetic fibers, powers the NASHCO Hair Creativity Competition with its Hot Water Set technology, allowing for a variety of hairstyles. Committed to delivering beauty with quality and safety, Kaneka supports the competition as part of its efforts to provide innovative and safe beauty products globally.

The Hair Creativity Competition leverages the growing demand for sustainable hair styling solutions among eco-conscious consumers, helping build trust and brand differentiation. NASHCO has designed programs to enhance the knowledge of professionals across different states through training and workshops, benefiting professional braiders, especially those with lower incomes.

The competition’s promotional activities will unfold in two phases. The first phase, which began in June, will continue through July 2024 in Ondo, Delta, Anambra, Edo, and Kano. The second phase will run from August to September 2024 in Kwara, Kaduna, Enugu, Abia, Port Harcourt, Lagos, and Ogun, culminating in the finals in October 2024.

The competition offers attractive rewards, including a 2.5 KVA generator for the first prize, a suspended dryer for the second prize, and a hand dryer, hair straightener, and hair curler for the third prize, along with numerous consolation prizes.

The NASHCO Hair Creativity Competition aims to promote best manufacturing practices, enhance distribution, and create brand visibility. By addressing frequently asked questions and development plans, the competition ensures consumers receive the best value from their hair products.