Customs Consolidates Reforms as Reputation Campaign Concludes in Zone ‘D’
The Nigeria Customs Service (NCS) has successfully concluded its nationwide Reputation Management Campaign with the wrap-up of activities in Zone ‘D’, Bauchi, reaffirming its commitment to reforms, integrity, and improved public service delivery.
The event, held on Tuesday, 18 August 2025, at the Zone ‘D’ Headquarters in Bauchi, brought together officers from area commands across the zone for a final engagement session. It marked the culmination of a strategic initiative aimed at strengthening institutional reforms, building public trust, and enhancing the Service’s image.
Delivering the keynote address, Acting Zonal Coordinator, Comptroller Musa Binga, who was represented by Comptroller Matawalle Ibrahim of Bauchi/Gombe Command, commended the officers for their active participation throughout the campaign. He urged them to put the lessons learned into practice in their day-to-day activities.
“Reputation is not an afterthought; it is an asset,” Binga emphasised. “The Nigeria Customs Service is more than revenue collection. We are custodians of national integrity, and every officer’s conduct directly shapes how the public perceives us.”
The National Public Relations Officer, Assistant Comptroller Abdullahi Maiwada, in his welcome address, explained that the campaign was deliberately structured to embed professionalism, transparency, and accountability across all levels of the Service.
He stressed that the Service’s image depended not only on policy but also on the individual conduct of officers in their official responsibilities.
As part of the programme, officers received extensive training in social media ethics, stakeholder engagement, and public service delivery. Many described the sessions as both timely and practical, equipping them with the tools to project the Service positively while countering misconceptions about its operations.
In his closing remarks, Deputy Comptroller Administration of Borno/Yobe Command, Adamu Mohammed, reminded officers that the conclusion of the campaign was only the beginning of a continuous effort. “This initiative is a call to action. It must reflect in our culture, our decisions, and how we interact with the public,” he stated.
With the completion of the campaign in Zone ‘D’, the NCS has now successfully extended the initiative to all its operational zones nationwide. The Service noted that this effort consolidates its broader reform agenda under the leadership of the Comptroller-General of Customs, Bashir Adewale Adeniyi, MFR.
The NCS reaffirmed its vision to build a modern, professional, and transparent Customs administration that aligns with global standards while prioritising the trust and confidence of Nigerians.
