Dufil Prima Foods engages Chain Reactions Africa as new PR consultant for Indomie Noodles Nigeria
In a bid to increase its market presence and forge deeper connections with consumers, Dufil Prima Foods Limited, the renowned manufacturer of Indomie Instant Noodles, has announced the selection of Chain Reactions Africa as its new Strategic Communications and Public Relations Consultant for its flagship brand in Nigeria.
Following a rigorous selection process spanning six months, Dufil Prima Foods Limited revealed its decision to appoint Chain Reactions Africa, a prominent African Public Relations and Integrated Communications Consultancy, to spearhead its communication efforts for Indomie Noodles in the Nigerian market.
The collaboration officially commenced on February 1, 2024, with the primary objective of solidifying Indomie Noodles’ position as a market leader and cultivating stronger emotional ties with consumers nationwide.
Recognising the pivotal role of effective communication in driving brand success and consumer engagement, Dufil Prima Foods Limited emphasised the importance of innovative communication strategies tailored to resonate with consumers’ sentiments and preferences.
Temitope Ashiwaju, the Group Corporate Communications and Event General Manager at Dufil Prima Foods Limited, expressed enthusiasm about the partnership, citing Chain Reactions Africa’s proven track record in creativity, strategic insight, and cultural understanding as key factors in their selection.
“We are excited to embark on this journey with Chain Reactions Africa”, said Temitope Ashiwaju, Group Corporate Communications and Event General Manager at Dufil Prima Foods Limited.
“Their proven track record of creativity, strategic depth, understanding of trends and culture amongst critical demographics, market insight and integrated approach to communications have made them our preferred partner.
“Together, we aim to strengthen our market leadership, engage with our consumers more effectively, and drive meaningful connections that resonate with our target audience,” said Ashiwaju.
Chain Reactions Africa, with nearly 17 years of experience in strategic communications, brings a wealth of expertise in brand building, reputation management, and unique consumer experiences to the table.
The firm’s integrated approach, drawing on professionals from various disciplines including public relations, advertising, digital marketing, and experiential marketing, aligns seamlessly with Dufil Prima Foods Limited’s vision for Indomie Noodles.
Israel Jaiye Opayemi, Managing Director and Chief Strategist of Chain Reactions Africa, expressed delight at being selected as the preferred Strategic Communications and Public Relations partner for Indomie Noodles.
Opayemi highlighted the firm’s commitment to supporting Dufil Prima Foods Limited in delivering exceptional products to Nigerian consumers.
The partnership between Dufil Prima Foods Limited and Chain Reactions Africa signifies a strategic move aimed at fortifying Indomie Noodles’ market position and fostering enduring relationships with consumers, underscoring the companies’ shared dedication to excellence and innovation in the Nigerian food industry.
