Fidelity Bank Launches ‘Bundles of Joy’ Initiative to Support Children with Special Needs
Fidelity Bank Plc has unveiled the Bundles of Joy programme, a pioneering initiative aimed at providing a supportive environment for children with special needs while addressing the psychological and emotional well-being of their parents and caregivers.
The inaugural session of the initiative took place over the weekend at a specialised facility in Lekki, Lagos.
The event saw enthusiastic participation from children and their families, with the bank reaffirming its dedication to meaningful community impact.
Dr. Meksley Nwagboh, Divisional Head of Brand and Communications at Fidelity Bank, who warmly welcomed attendees, explained the vision behind the initiative.
“Bundles of Joy is a vision of our Managing Director and CEO, Dr. Nneka Onyeali-Ikpe. This initiative underscores our commitment to creating an inclusive society by offering tailored support to children with special needs,” he stated.
He further elaborated on the day’s activities, saying, “The children will engage in a variety of educative and entertaining exercises designed to enhance their mobility and social skills. Simultaneously, parents and caregivers will attend bespoke workshops aimed at equipping them with the resources and skills needed to better support their children.”
As part of its Corporate Social Responsibility (CSR) initiatives focusing on health and social welfare, Fidelity Bank’s Bundles of Joy programme seeks to bridge gaps in care and community support.
Parents and caregivers at the event expressed their heartfelt gratitude for the initiative, sharing stories of how it has already begun to transform their lives.
Joy Daberechi, a participant, remarked, “This is a wonderful programme. The sessions have helped me learn more about caring for my daughter, thanks to the resourceful facilitators. I deeply appreciate Fidelity Bank for creating this opportunity, even though I haven’t yet opened an account. I encourage other parents to take advantage of this initiative.”
Another attendee, Deborah Eromokhodion, highlighted the importance of community building facilitated by the programme.
“It’s been a heartwarming experience and has created a network of support. We’ve had insightful sessions with specialist facilitators on helping our children achieve milestones and goals. Meeting other parents and exchanging tips has been invaluable.”
The day concluded on a celebratory note as Fidelity Bank presented goodie bags to the children and thoughtful gifts to their parents, leaving participants elated and inspired.
Families interested in the Bundles of Joy programme can register their children online at www.fidelitybank.ng/bundlesofjoy/.
During registration, parents are required to provide their details, their child’s name, and information about their child’s needs.
The bank will follow up to schedule special outings for the children, commencing in January 2025.
Ranked as one of Nigeria’s leading financial institutions, Fidelity Bank Plc continues to prioritise impactful social initiatives while delivering exceptional services.
The bank currently serves over 8.3 million customers across 251 business offices in Nigeria and the United Kingdom, as well as through its digital platforms.
Fidelity Bank’s reputation for excellence was further solidified with accolades such as the Best Bank for SMEs in Nigeria at the 2023 Euromoney Awards for Excellence and its recent recognition as MSME Bank of the Year and Export Financing Bank of the Year at the 2024 BusinessDay Banks and Other Financial Institutions (BAFI) Awards.
Through Bundles of Joy, Fidelity Bank once again reaffirms its commitment to fostering inclusivity and uplifting communities, paving the way for a brighter and more inclusive future.
