NASHCO Hair Creativity Competition: Elevating Hair Fashion in Nigeria

“Looking good is good business” is a popular quote that holds true, especially in the world of fashion. Fashion encompasses what we wear, including hair extensions, which have become an integral part of our daily lives. Whether heading to school, work, or even running errands, hair extensions play a significant role in how we present ourselves.

Hair extensions, made from synthetic fibers, are worn for various reasons including fashion, cultural traditions, and religious observances. The demand for hair extensions and wigs for both beauty and functional purposes has surged in recent years, driving the industry forward.

In an effort to support and promote the hair extensions and braiding profession in Nigeria, the Nigeria Association of Hair Dressers, Barbers, and Cosmetologists (NASHCO) has launched the “NASHCO Hair Creativity Competition.” This initiative, in partnership with the Japanese synthetic hair fiber giant KANEKALON, aims to raise awareness of their hair extensions and products through styling competitions across 14 states in Nigeria.

While some may keep their hair habits a secret, the affordability and accessibility of hair products in the Nigerian market today have made it easier for anyone to indulge in their preferred hair products. Once considered exclusive to the affluent and celebrities, Darling hair extensions are now widely available and cater to all women.

Introduced in 2023, the NASHCO Hair Creativity Competition seeks to enhance brand awareness and engage with stylists and marketers through workshops and contest events. This competition promotes popular African hairstyles using Kanekalon hair fiber products, which are the official hair of the event across the country.

Kanekalon, known for its high-quality synthetic fibers, powers the NASHCO Hair Creativity Competition with its Hot Water Set technology, allowing for a variety of hairstyles. Committed to delivering beauty with quality and safety, Kanekalon supports the competition as part of its efforts to provide innovative and safe beauty products globally.

The Hair Creativity Competition leverages the growing demand for sustainable hair styling solutions among eco-conscious consumers, helping build trust and brand differentiation. NASHCO has designed programs to enhance the knowledge of professionals across different states through training and workshops, benefiting professional braiders, especially those with lower incomes.

The competition’s publicity stunts will be conducted in two phases. The first phase, which started in June, continues through July 2024 in Ondo, Delta, Anambra, Edo, and Kano. The second phase will run from August to September 2024 in Kwara, Kaduna, Enugu, Abia, Port Harcourt, Lagos, and Ogun, culminating in the finals in October 2024.

The competition offers enticing rewards, including a 2.5 KVA generator for the first prize, a suspended dryer for the second prize, and a hand dryer, hair straightener, and hair curler for the third prize, along with numerous consolation prizes.

The NASHCO Hair Creativity Competition aims to promote best manufacturing practices, enhance distribution, and create brand visibility. By addressing frequently asked questions and development plans, the competition ensures consumers receive the best value from their hair products.