South Africa takes tourism to three Nigerian cities
Nigeria’s capital city, Abuja and two major commercial cities – Lagos and Port Harcourt – will host the South Africa Tourism as it embarks on another Trade Roadshow across two main economic centres in West Africa – Nigeria and Ghana.
The organisers said apart from Abuja, Lagos, and PH, the Road Show will also touch two other cities in Ghana – Kumasi, and Accra.
TW gathered that Nigeria and Ghana contributed 76 per cent of Africa’s tourist arrival into South Africa in 2014, outbound travel and spending has grown over the years in the West African region with a 12.7 per cent increase in trips over the period between 2013 and 2018 for the Ghanaian market and a 1.9 per cent increase in trips from 2013 to 2018 for the Nigerian market with total outbound expenditure growing by 14.6 per cent.
The South African Tourism Road Show will begin in Kumasi, Ghana on Wednesday, August 21; followed by Accra City on Friday, August 23, Abuja City on Monday, August 26, and round off in Port Harcourt on August 28 and Lagos on Friday, August 30.
The roadshow will highlight South Africa’s affordable experiences and diversity of offerings to key travel partners in the West African region; spanning across travel, accommodation, entertainment and events in the city, with a focus on opportunity for partnership development between and among South African Product Owners (SAPO), Trade partners and other stakeholders.
The roadshow activities during the event will include, Trade Workshop/Engagement in Each city, SA Specialist Graduation Ceremony, Launch of the South Africa Trade Awards (Accra for Ghana & Lagos for Nigeria Only).
