Wakanow Partners 21st Akwaaba African Travel Market to Boost Africa’s Tourism Growth
Wakanow, Africa’s foremost travel technology company, has announced a strategic partnership with the 21st edition of the Akwaaba African Travel Market, slated to take place from 14th to 16th September 2025 at the prestigious Eko Hotel and Suites, Lagos.
Widely recognised as the largest travel exhibition in West Africa, Akwaaba is expected to draw over 3,000 participants, including tourism boards, airlines, travel companies, hoteliers, and other key stakeholders in the continent’s fast-growing travel and tourism industry.
The partnership highlights Wakanow’s continued commitment to advancing seamless travel experiences and contributing to the sustainable growth of tourism across Africa.
The company, which was recently named Travel Company of the Year in West Africa at the Accra Weizo event in Ghana, has steadily built a reputation for innovation and leadership in the sector since its establishment in 2008.
Over the years, Wakanow has expanded its footprint beyond Nigeria, with operations in Ghana, the UAE, Kenya, South Africa, the USA, and Canada.
As a Carlyle Group portfolio company, Wakanow has attracted significant global and African investment, enabling the rollout of groundbreaking travel solutions such as WakaPoints (a loyalty programme), PaySmallSmall (a travel financing product), and WakaEvents (an event ticketing platform).
Speaking on the development, Wakanow’s management described the collaboration with Akwaaba as timely and strategic, noting that the travel fair offers a powerful platform to showcase Africa’s tourism potential, strengthen industry networks, and promote intra-African travel and trade.
“The Akwaaba African Travel Market has become an iconic event in the continent’s tourism calendar, and Wakanow is delighted to align with it as we continue our mission of redefining convenience, accessibility, and value in travel for Africans and the world,” the company said.
The 21st Akwaaba African Travel Market promises a rich line-up of exhibitions, panel sessions, business-to-business meetings, and networking opportunities designed to chart the future of travel and tourism in West Africa.
