Massilia Motors Rolls Out Anniversary Discounts as Mitsubishi L200 Marks First Year in Nigeria
Massilia Motors Nigeria has introduced a special anniversary pricing package for the Mitsubishi L200 Pickup to celebrate one year since the award-winning vehicle was launched in the Nigerian market.
The company, which serves as the sole authorised distributor of Mitsubishi Motors in Nigeria through a joint venture between the CFAO Group and the Chanrai Group, announced that the promotional offer covers all variants of the pickup, with prices beginning from ₦42 million.
According to the firm, the offer is available for a limited period and with restricted stock, prompting interested customers to move quickly to secure their preferred models.
The new-generation Mitsubishi L200 made its debut in Nigeria with a strong global reputation, having secured prestigious honours in international automotive competitions.
The vehicle was named Design Car of the Year at the 2024–2025 Japan Car of the Year Awards, where judges commended its distinctive “Beast Mode” styling and functional interior design.
In addition, the pickup emerged as the Best Mid-size Pickup at the 2024 Arab Car of the Year Awards, a recognition that underscored its performance, dependability and overall quality.
Twelve months after entering the Nigerian market, the L200 has become a familiar sight across several sectors of the economy, particularly construction, agriculture, mining and logistics, where ruggedness and operational reliability are critical.
The vehicle has earned a reputation as a dependable workhorse capable of handling demanding tasks and challenging terrains.
Built on Mitsubishi Motors’ long-established pickup heritage, the L200 blends toughness and carrying capacity with modern comfort and advanced technology, making it suitable for both commercial and personal use.
Massilia Motors stated that customers purchasing the vehicle would benefit from a comprehensive ownership experience backed by its ISO-certified commitment to service excellence.
The company provides genuine spare parts, factory-approved aftersales support and a warranty covering three years or 100,000 kilometres, whichever comes first.
Commenting on the milestone, Managing Director of Massilia Motors Nigeria, Mr Olivier Lamoure, said the performance of the L200 over the past year had demonstrated the growing demand among Nigerians for a durable and uncompromising pickup truck.
“One year in, the L200 has proven exactly what we believed it would – that the Nigerian market has a real appetite for a pickup truck that is built to work without compromise,” Lamoure said.
He described the anniversary package as a gesture of appreciation to existing customers and prospective buyers who have shown interest in the vehicle since its introduction.
“This anniversary offer is our way of saying thank you to every customer who chose the L200 and every prospect who has shown interest. The pricing we are making available for the remainder of this month will not come around again, and we encourage anyone who has been considering the L200 to take this opportunity seriously,” he added.
The company also assured customers of prompt responses to enquiries submitted through its official communication channels.
Massilia Motors currently provides sales, genuine parts supply and certified aftersales services to individual and corporate customers in Lagos, Abuja and Port Harcourt, while extending support to customers in other parts of the country.
The anniversary promotion comes as the company seeks to consolidate the L200’s position in Nigeria’s competitive pickup segment, leveraging the model’s international acclaim and growing acceptance among businesses that require durable and efficient transport solutions.
