United Nigeria Airlines, Samsung Delight Travellers With New Galaxy Phones in ‘Awesome Row’ Campaign
Passengers travelling on United Nigeria Airlines on Monday, June 1, were treated to an exciting surprise as the carrier, in collaboration with Samsung, rewarded lucky customers with newly released Galaxy smartphones as part of its “Awesome Row” campaign.
The initiative, which highlighted the growing partnership between one of Nigeria’s leading domestic airlines and the global technology brand, saw three passengers emerge winners during a live onboard lucky dip conducted on flights operating between Lagos and Abuja.
The beneficiaries of the promotion – Hamid Ibrahim, Chidi Chinedu and Gbenga Bello – were selected from among passengers travelling on the Lagos–Abuja and Abuja–Lagos routes and walked away with Samsung’s latest Galaxy devices.
Beyond the prizes awarded to the lucky winners, passengers on the flights were also given exclusive in-flight access to Samsung’s newly unveiled Galaxy A57 and Galaxy A37 smartphones, allowing them to experience the features of the devices firsthand during their journey.
Reacting to the successful outcome of the campaign, the Chief Commercial Officer of United Nigeria Airlines, Dayo Olawuyi, said the initiative was a demonstration of the airline’s dedication to providing memorable experiences for its customers while reinforcing the values upon which the carrier was built.
According to him, United Nigeria Airlines remains committed to connecting people and fostering relationships across the country through its network of services.
“At United Nigeria Airlines, we fly to unite. Every route we operate, every flight we run, is about bringing Nigerians together, whether for business, work or family functions,” Olawuyi said.
He explained that the collaboration with Samsung was a natural extension of the airline’s mission, noting that both organisations share a common commitment to offering quality products and services to Nigerians.
“This partnership with Samsung is an extension of that mission because they share our belief in delivering the very best to Nigerians, and together, we wanted to create a moment that passengers would never forget,” he stated.
The airline executive congratulated the three winners, expressing delight over the enthusiasm generated by the campaign.
“We are very thrilled for Hamid, Chidi and Gbenga, and we congratulate them on their wins,” he added.
Olawuyi further stressed that customer experience remains at the heart of the airline’s operations, saying the company would continue to introduce initiatives that make travelling with United Nigeria Airlines more rewarding and memorable.
“We are very passionate about ensuring our customers have the best experience, and that is exactly the kind of thing we want people to associate with flying United Nigeria Airlines,” he said.
The “Awesome Row” promotion reflects a growing trend among airlines and consumer brands to create engaging experiences that go beyond transportation, while also strengthening customer loyalty through innovative partnerships.
For UNA, the campaign represents another effort to reinforce its customer-centric philosophy and distinguish itself in Nigeria’s increasingly competitive aviation sector by combining air travel with lifestyle experiences that resonate with passengers.
