Jetour I W Motors rewards customers with Brazil trip, launches owners’ club

Jetour I W Motors Nigeria has stepped up its customer engagement drive with the conclusion of its #WinYourWayToBrazil campaign and the official launch of the Jetour Nigeria Club, creating a new platform for owners to connect through motoring, adventure and social activities.

The customer-focused initiative culminated in a celebration at the Jetour I W Motors showroom on Adeyemo Alakija Street, Victoria Island, Lagos, where customers, guests and members of the Jetour team gathered for an evening of entertainment, refreshments and the much-anticipated raffle draw.

The #WinYourWayToBrazil campaign was open to customers who ordered and purchased any Jetour vehicle between August 18 and September 20, 2026.

Eligible customers were entered into a raffle for the opportunity to win a trip to Brazil to attend the Jetour Brazil Fan Festival, providing the brand with another avenue to reward customers while strengthening its relationship with its growing community of vehicle owners.

The winner was selected during a live draw on Friday, September 25, bringing the campaign to a close.

The event also featured the presentation of branded Jetour Owners Club gifts to customers, adding a further element of recognition to the customer appreciation gathering.

For Jetour I W Motors, however, the event was about more than the raffle. The company used the occasion to reinforce its strategy of creating an active community around its vehicles, with customer engagement extending beyond the point of purchase and regular interaction with its dealerships.

The company said initiatives such as the #WinYourWayToBrazil campaign formed part of its commitment to providing value to customers both on and beyond the road.

The latest campaign also builds on the Jetour Africa Expedition – Nigeria Edition, an earlier major activation that brought Jetour owners together with influencers, media representatives and members of the Jetour team.

The expedition combined driving, adventure, culture and community engagement, giving participants an opportunity to experience the Jetour brand outside the traditional showroom environment.

The experience also demonstrated the potential of organised activities to bring vehicle owners together and create stronger connections within the Jetour community.

With the #WinYourWayToBrazil campaign, Jetour I W Motors continued that approach by giving customers another opportunity to participate in a brand-led experience while also rewarding them for their patronage.

A key development at the event was the official unveiling of the Jetour Nigeria Club, which the company said would serve as a dedicated community for owners of Jetour vehicles across the country.

The owners’ club is expected to bring customers together through a programme of activities, experiences, adventures and community initiatives.

The initiative is designed to give owners opportunities to interact with fellow Jetour customers, participate in organised events and develop stronger relationships within the wider Jetour community.

The company said registration for membership of the Jetour Nigeria Club would officially open soon, with all Jetour owners invited to join.

The launch represents a further step in Jetour I W Motors’ efforts to build customer loyalty through experiences that go beyond the sale and use of its vehicles.

For owners, the club could provide a platform not only for social interaction but also for participating in driving experiences, adventures and other activities organised around the Jetour brand.

The development comes as Jetour I W Motors continues to strengthen its presence in Nigeria and position its vehicles within a broader lifestyle and ownership experience.

The company’s recent customer initiatives suggest a growing emphasis on building a community around its vehicles, rather than limiting engagement to product launches, sales and after-sales services.

Through the Africa Expedition and now the Jetour Nigeria Club, the company is creating opportunities for owners to interact with the brand and with one another in settings beyond the conventional dealership environment.

Jetour I W Motors Nigeria is the authorised distributor of Jetour vehicles in the Nigerian market.